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What is the Projected Compound Annual Growth Rate (CAGR) of the Toilet Roll Market from 2025 to 2034, and What Factors Influence It?
Over the past few years, the toilet roll market has seen substantial growth. From $18.17 billion in 2024, it is projected to escalate to $19.5 billion in 2025, with a compelling compound annual growth rate (CAGR) of 7.3%. Factors such as population growth and urbanization, shifts in consumer lifestyles, efficient promotional and marketing tactics, economic considerations, affordability, as well as an increased awareness of health and hygiene have significantly contributed to this growth in the historical period.
The market for toilet paper is predicted to experience notable expansion in the coming years, with estimates suggesting it will reach a value of $25.98 billion in 2029 with a compound annual growth rate (CAGR) of 7.4%. This anticipated growth throughout the projection period is due to factors such as the advent of e-commerce and online sales, environmental consciousness, advancements in product design and packaging, purchasing behaviors influenced by pandemics, as well as hygiene and sanitation norms. Future market trends include the incorporation of intelligent and IoT functionalities, the growth of e-commerce platforms for buying, collaboration with philanthropic causes and sustainability programs, the launch of travel-accommodating and compact alternatives, and the introduction of higher-end and luxury varieties.
What Key Drivers Are Accelerating the Growth of the Toilet Roll Market During the Forecast Period?
The escalation in the tourism and hospitality sectors is projected to fuel the expansion of the toilet roll market in the future. These sectors encompass industries that offer travel, accommodation, and associated services to people journeying to various destinations for leisure, business, or cultural adventures. The growth of these sectors is spurred by the rise in global disposable incomes, enhancements in transportation possibilities, and an increased yearning for distinct travel experiences. Toilet rolls are needed in these sectors to maintain basic cleanliness norms and to offer guests a pleasant experience in hotels, eateries, and other facilities. For example, a report published by the United Nations World Tourism Organization, a specialized agency based in Spain, revealed that in the first quarter of 2023, international tourist inflow recuperated and achieved 80% of pre-pandemic levels with nearly 235 million visitors. This marked an over twofold surge from the same period in 2022. The data also showed the strong resilience of the tourism sector as over 960 million international tourists had travelled abroad last year according to revised figures for 2022. This represented a recovery of two-thirds (66%) of pre-pandemic levels, demonstrating the sector’s ability to bounce back and regain momentum. Consequently, the surge in tourism and hospitality is propelling the expansion of the toilet roll market.
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Who Are the Leading Players Fueling Growth in the Toilet Roll Market?
Major companies operating in the toilet roll market include:
• Procter & Gamble_x000D_
• Kimberly-Clark Corporation_x000D_
• Kleenex_x000D_
• Georgia-Pacific LLC_x000D_
• Traidcraft Toilet Tissue_x000D_
What Are the Emerging Trends Shaping the Future of the Toilet Roll Market?
Through air drying (TAD) technology is being adopted more frequently by businesses in the toilet roll market due to its ability to generate a higher standard of paper production. The advantages of TAD technology utilization include the creation of toilet paper that is ideal for roll products and boasts outstanding absorbency alongside enhanced bulk properties. The procedure of TAD technology applied in manufacturing Ultra toilet paper involves the use of air blown into the fibers during the drying process. The US is a dominant player in the application of TAD technology for tissue paper production. For example, Valmet’s utilization of eTAD Technology results in the generation of products with superior softness, improved bulk, and enhanced absorbency, while also reducing energy use and ensuring a sustainable process. As a result, premium and ultra-premium tissue markets are becoming increasingly accessible to tissue manufacturers.
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What Are the Major Segments of the Toilet Roll Market and Their Role in Driving Growth?
The toilet roll market covered in this report is segmented –
1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial
Subsegments:
1) By Pulp Paper: Virgin Pulp Toilet Rolls, Bamboo Toilet Rolls
2) By Recycled Paper: 100% Recycled Toilet Rolls, Mixed Paper Toilet Rolls
Which Regions Are Driving Growth in the Toilet Roll Market?
Asia-Pacific was the largest region in the toilet roll market in 2024. North America was the second largest region in the global toilet roll market analysis. The regions covered in the toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Defines the Scope of the Toilet Roll Market?
The toilet roll refers to a toilet paper that is used as a sanitary paper. Toilet paper is a narrow, roll-shaped piece of sanitary paper used for washing or drying oneself after urinating and defecating. These are made from recycled paper or fresh leaves pulp and used for cleaning and maintaining personal hygiene, which are disposable and easily degradable products.
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